Nintendo Launch Netflix-style subscription app for gaming coming soon to your mobile phone?

Nintendo is looking at a Netflix-style subscription-based phone app which lets you play all its top games on the go for a regular monthly price. The console firm has been slowly stretching its legs into the lucrative mobile phone market for months. And after seeing mixed success with mobile titles like Super Mario Run and Fire Emblem Heroes, the firm is now starting to talk about an all-in-one Nintendo gaming app featuring its hit games for a regular fee.  Shigeru Miyamoto, Nintendo’s top developer, doesn’t think the publisher – or many other publishers – have got it right as of yet when it comes to charging players for mobile games. He said: “We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits. “I can’t say that our fixed-cost model has really been a success,” he said, referencing decent but not amazing earnings for the Mario game. “But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment.”

Miyamoto believes that one way the firm could do better would be to avoid both up-front flat fees and in-app purchases – instead opting for a subscription model.  Super Mario Run has brought in more than  £47million since its launch. But Nintendo’s in-app purchase approach from its other mobile titles has proven much more profitable, with the likes of Fire Emblem Heroes bagging more than £234m in a shorter time-frame.