The Nvidia GeForce RTX 2080

If PC gaming is more your speed, hold on to your wallet: Nvidia revealed its next-generation desktop graphics card -- the GeForce RTX 2080. This new Turing-based GPU promises to deliver real-time ray-tracing technology to the average gamer, dramatically improving the look of shadows, lights and reflective surfaces in PC games. That's a huge step forward in graphic realism, but it doesn't come cheap: The GeForce RTX 2080 starts at $700 -- with a more powerful 2080Ti version available for $1,000. Need to save a little? There will be an RTX 2070 for $500 coming too, but not until later. Nvidia says the 2080 will launch on Sept. 20, followed by the 2070 in October.